Microsoft Azure Architect Design (AZ-301) Practice Exam

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Which Azure service will help analyze user return rates to an application?

Azure Activity Log
Azure Application Insights
Azure Log Analytics
Azure Service Map

The correct answer is: Azure Application Insights

Azure Application Insights is designed specifically for monitoring application performance and usage. It provides rich telemetry data that reveals how users interact with your application. This includes user return rates, session counts, page views, and other metrics that help identify user engagement metrics and application health. Utilizing Application Insights, you can track the number of returning users alongside their behavior patterns, which enhances the understanding of user retention and areas for potential improvement. Azure Activity Log records operations on resources in an Azure subscription but doesn't provide insights into user behavior or application performance. Azure Log Analytics is primarily used for querying and analyzing logs from various sources, but it does not focus specifically on application user behavior metrics. Azure Service Map helps visualize the relationships between services, but again, it does not provide detailed insights into user return rates for applications. Thus, Application Insights stands out as the most appropriate choice for analyzing user return rates.